The Asian Fashion Industry Is Coming Of Age
When most people think of fashion they think of the runways of Paris or
the big designer houses of New York City. Quietly standing in the
sidelines and starting to claim its own spot in the limelight is the
world of Asian fashion. Whether you know it or not if you like to wear
trendy clothes then you are already probably wearing some of todays
hottest Asian fashion.
The biggest players in the industry right now are the Japanese fashion
houses and the Korean fashion industry but these are not the only
countries setting their sights on the global market place. While China
is best known for its production capability, there are signs that it is
also targeting the broad Asian fashion market. Thailand, Singapore, and
Malaysia also have the capability to take market share away from western
designers.
Over the past five to ten years the Asian fashion industry has begun to
make its mark on the world. We find this to be particularly the case in
contemporary fashion. The styles targeted at the younger set owe a
particular debt to the Japanese designers. Pop culture and styles made
evident by entertainment stars have popped up throughout Japan and have
spread to the rest of the world. The school girl look, for example, can
be traced directly to the Japanese world of styles driven by pop
singers.
Today we see Korean designers having more and more impact on style.
Seoul, in particular, has set its sights on becoming a hub for fashion.
In the past Korean designers have kept their sights close to home but
now are moving to make an impact on the global stage. Even though this
means competing with well known brands, the Korean fashion houses are
well positioned to make a move. The region is long known for the quality
of its Asian fashion trades people and the industry is working to bring
prices down in order to increase competitiveness.
If you are looking for ready to wear Asian fashion then the Internet can
put the world at your fingertips. There are dozens of good sites that
carry a comprehensive line of Asian fashions of all styles. A quick
Internet search will present you with choices that are as specialized as
bridal wear and as general as sites that carry a little of everything.
It is a given that Asian fashion is poised to make significant in roads
in the fashion world. The timing is right and the creative talent is
there. The demand from buyers is there as well. The main stumbling block
is the inconsistent nature of the sales pipeline. A great deal of
progress has already been made and as the Asian fashion industry becomes
more mature it will learn how to take advantage of the entire worldwide
market. If recent runway shows like ones recently held in Korea are any
example of what the industry is capable of, Western fashion labels
should take heed. The Asian fashion industry is coming of age.
